Can past aesthetics interfere with future innovations?

VISION

DR. JÖRG KRETZSCHMAR

Biologist

Dr. Jörg Kretzschmar studied biology, spent time living alone in the rainforest, worked as an expert consultant, and advised governments. At the same time, he dedicated himself to preserving European cultural heritage and taught communication in management for over a decade at a university.
To this day, he continues to take on diverse roles: as a concept developer, advisor, moderator, and business coach. Jörg lives in the Ruhr Area – and elsewhere.

Deep Dive

1) When does a surface fascinate you?

Surfaces, of any kind, become fascinating when they act as a form of communication – within us, or between us and our material environment. This communication can be visual, expressed through color or pattern. It can serve as ornamentation or take on a caring function, like providing health protection.
Surfaces captivate us when they evoke memories and experiences, when they stir a sense of wonder and curiosity – about something beyond, or even something hidden within ourselves.

2) What kind of surface design do you miss?

What I likely miss is the more organic, dynamic design that was often seen in the 1970s and early 1980s – a visual language not yet fully subjected to the demands of efficiency and scalability, one that dared to appear less formal, less linear, less goal-driven. It was a design of deliberate imperfections, intentional disruptions – something that seems to regain relevance today, in a world obsessed with optimization through algorithms and supposed peak performance driven by AI.

3) One room. One surface. What do you choose?

Surfaces create spaces; in some cases, they give form and function to those spaces in the first place.
As a biologist, I am particularly fascinated by the in-between states and transitions from surface to space. Surfaces are places of passage, of rupture, and of wordless communication.

4) What is your vision of future surface design?

I long for a design that does more than just serve a function – a design that does not leave me emotionally untouched. I expect the interaction between surfaces, their design, and us as human beings, with all our desires, to be richer, more complex, yet also more fragile – and thus more exciting and meaningful.
I also wish for surface design to become something we ourselves can shape more directly, something we can influence in how it affects us.